Gewwgle

You know how Google is so good at placing ads on pages that are relevant to your search? Well they also do this with their e-mail (G-mail), and I've noticed side-panel ads for stuff remarkably pertinent to the context of whatever e-mail message I happen to be reading.

It may have gone a little astray, however: as I was ridding my spam folder of all the junk mail, I noticed the following link to a recipe for Spam Vegetable Strudel. So maybe context is something they're still working out. Also, yuck.